19% of homes will have a Smart TV this year, forecasts a December study [PDF] from YuMe, conducted by Frank N. Magid Associates. That represents an 8% point hike from 11% of current Smart TV owners, and is based on survey results finding that of the 45% of respondents who expect to buy a new TV this year, about 18% are very likely to purchase a Smart TV. The study also finds that Smart TV “intenders” skew male and are more ethnically diverse than current smart TV owners.
According to recent survey results from GfK, connected TVs accounted for 4% of total time spent with the internet last year, double the share (2%) from 2011. Read the rest at MarketingCharts.
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