Expedia Media Solutions and comScore conducted “The Rise of Mobile: Adoption, Sentiment & Opportunity” study in August 2012, and found that more than three-quarters of US travelers had purchased travel on a PC in the past six months. On mobile devices, travelers who had made other product purchases on their mobile devices were much more hesitant to book travel: Only 34% had booked travel through their tablet in that timeframe, and 28% had booked via smart phone. Read the rest at eMarketer.
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