Asked what techniques marketers used when engaging in email campaigns, by far the greatest percentage, 85%, cited list segmentation and targeting. List segmentation was also considered the most successful technique, with a considerable 80%—nearly all those who used targeting—reporting the tactic as effective. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.