Product review and recommendation site ConsumerSearch found in an October 2012 panel-based study that reviews were the primary way US internet users would be using social media this holiday season for gift ideas. Just over four in 10 respondents chose reviews; wish lists were about half as popular.
Truly “social” functions, like talking to online friends about gift items, looking at trending items or discussing gift ideas with friends of the recipient were fairly uncommon, all clocking in at under 10% of internet users. Read the rest at eMarketer.
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