The telecom sector led all industries in global ad spending growth for the first half (H1) of 2012, according to new publicly-released data from Nielsen. The sector increased spending by 7.9% over H1 2011, with the most significant increases coming in the emerging markets of Latin America (up 32.5%) and the Middle East and Africa (up 28.3%). Not far behind, the automotive sector accelerated as H1 went on, finishing up by 6.3% year-over-year. Overall, global ad spending growth stood at 2.6% in H1, per earlier results from Nielsen.
The Nielsen Global AdView Pulse measures ad spending for TV, newspapers, magazines, radio, outdoor, cinema, and internet display advertising. Some markets may exclude select media due to data availability. Read the rest at MarketingCharts.
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