A majority of online adults find advertising that appears as content (so-called “native ads”) to be misleading, according to survey results released in November 2012 by MediaBrix. They feel most deceived by sponsored video ads, with 86% reporting they find those ads misleading. 57% feel similarly about Facebook Sponsored Stories, and 45% about Twitter Promoted Tweets.
Their ire is not for digital media alone. 66% feel misled by advertorials (sponsored editorial, which appears both online and in print), and 61% by TV infomercials. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.