The most prevalent attitude toward in-store mobile technology among all age groups was that when mobile technology didn’t work, consumers blamed the brand. US shoppers between the ages of 18 to 34 were the most likely to feel this way, at 57%. And more than half of millennials said they became frustrated when digital in-store options—technology that presumably might have helped them make their purchase decision—didn’t actually work. Thirty-six percent of Gen X respondents and a quarter of baby boomers felt the same way. Read the rest at eMarketer.
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