Travelers using the mobile web expressed a desire to get information about the details of their trips. Almost eight in 10 surveyed used their device to check on the status of a flight. The next most important task was getting directions or operating hours, at 74%, followed by flight check-ins/reservations (69%), finding a business location (65%), account log-ins (64%) and then searching for flights, hotels and car rentals (63%). Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.