Smart phones are steadily creeping into moviegoers’ research and decision-making processes, according to the Interactive Advertising Bureau (IAB) report, “Mobile and the Movies,” conducted with InMobi. The study, which surveyed US mobile data users in Q3 2012, found that mobile devices played key roles for many moviegoers, from helping them research films to letting them watch movie trailers. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.