August research from Altman Vilandrie found that younger tablet owners were most likely to use the devices to watch TV, with more than half of owners under 35 doing so at least weekly, vs. 19% of those 55 and older. In combination with The Diffusion Group’s research, this suggests that, if anything, traditional TV time may increase hand in hand with tablet usage and tablet TV viewing. Read the rest at eMarketer.
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