Average US consumer spending in September was higher than in previous years, an encouraging sign as the holiday season approaches, though this year’s average still remains significantly behind 2008′s figure, per Gallup data released in October. This year’s average self-reported daily spending was $74, up from $65 in September of last year and $59 the year before that, but far below 2008′s $99. Driving the growth this year was spending by upper-income consumers, who averaged daily outlay of $126, up from $108 last year. Low and middle-income consumers had less of a year-over-year bump, with average “yesterday” spending increasing by just $2, to $61. That’s more than 25% less than 2008′s figure of $85. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.