Americans viewed 9.5 billion online video ads in August, per September data from comScore VideoMetrix, representing a stabilization of sorts after a big drop from 11 billion in June to 9.6 billion in July. Overall, a new peak of 188 million US internet users watched a total of 37.7 billion online content videos during August. That translates to 87.3% of the US internet audience viewing online video, up from 85.8% a year ago. And this August, video ads accounted for 20.1% of all videos viewed, up from 13.4% in August 2011. Video ads accounted for 1.4% of all time spent watching video online, relatively unchanged from last year’s 1.3%. Read the rest at MarketingCharts.
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