Digital ad spending in Mexico has come a long way in the past five years, according to a new eMarketer report, “Digital Ad Spending in Mexico: Advertising Giants Finally Join the Pioneers.” In 2007, before internet user uptake gained speed and Web 2.0 exploded, digital advertising represented merely 2% of all media advertising. But in the past five years, digital ad spending has been the only advertising category to record consistent growth. Even in 2009, when all formats of traditional media advertisement shrunk as Mexico weathered an economic downturn, advertisers put an additional 31% of their spending into digital media. Read the rest at eMarketer.
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