Images, videos and infographics were used by 38.2%, 35.9% and 25.7% of respondents, respectively, and additional data suggested these visual assets were of greatest importance to content marketing programs. In fact, 66% used YouTube for content marketing, compared to 49.1% who said they used YouTube for SEO. Video-sharing websites Vimeo, Pinterest and Flickr were also used by more marketers for content marketing than SEO. Read the rest at eMarketer.
Posted in Blog Marketing, Consumer Behavior, Content Marketing, Location-Based Services, Mobile Marketing, Multichannel Marketing, Online Behavior, Online Reviews, Photo Marketing, Search Engine Marketing, Search Engine Optimization (SEO), Social Media Marketing, Video Marketing, Visual Communications
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