For those digital video marketers hoping to maximize audience reach, Friday through Sunday could prove the best days to do so. Though both online and mobile video ads followed relatively similar daily reach patterns, mobile video ads saw a slightly greater percentage of total audience reach on the weekend, with Saturday (15.5%) slightly edging out Sunday (15.3%). Even still, the overall reach for both mobile and online video ads was relatively distributed across all seven days, painting a picture of consistency by digital video viewers. Read the rest at eMarketer.
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