B2B exhibitors and attendees alike have seen growing value from a variety of face-to-face activities – such as exhibitions and conventions – in the past 2 years, according to an August 2012 study from the Center for Exhibition Industry Research (CEIR). 37% of exhibitors say that they have seen more value from their exhibits in the past 2 years, compared to 16% who have seen less value from them. Attendees are even more favorable: 48% have seen increasing value, compared to just 6% who have seen less. It’s not just exhibits that are growing in value for these respondents, either. Among the 78% of exhibitors who have made in-person sales calls, half say that the value of these calls has grown in the past 2 years, while just 4% say their value has declined. Similarly, among the 59% of attendees responding to the survey who have made in-person sales calls, 36% have seen their value increase, versus 15% who have seen their value decrease.
The CEIR reported in March that the exhibition industry rebounded strongly in 2011, with revenues, attendees, and exhibitors all up year-over-year. Read the rest at MarketingCharts.
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