32% of smartphone owners have made a purchase after receiving a promotional message on their mobile device via email, according to results from a StrongMail survey conducted by Forrester Consulting, released in August. The study also finds that smartphone owners are far more likely to have made a purchase after receiving a promotional message via email than via SMS (9%) or in-app messaging (6%).
Promotional messages – however delivered – appear to have a far greater influence on smartphone than standard mobile phone owners. Only 10% of standard mobile phone owners said they had made a purchase after receiving a promotional message on their device via email. Just 3% could say the same about a message received via SMS, and only 1% via in-app messaging. Read the rest at MarketingCharts.
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