Americans viewed 9.6 billion online video ads in July, representing a 12.7% drop from June’s 11 billion views, according to August 2012 comScore VideoMetrix data, though some of that drop is attributable to a tagging issue with a video ad network. Still, video ad impressions for 2012 are up considerably, and July’s reported 9.6 billion ad views represent a 71% rise over January’s 5.6 billion. In July, video ads accounted for 20.7% of all videos viewed – down 4% points from 25% in June, while ads accounted for 1.6% of minutes spent viewing video online, down from 2% in June. Read the rest at MarketingCharts.
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