A December 2011 study from research firm Frank N. Magid Associates and video ad network Tremor Video showed the greatest number of US connected TV viewers visited websites that mentioned the ad or considered purchasing a product or service post-exposure.
Research results from Frank N. Magid Associates and video ad network YuMe were similar: 30% of US connected TV viewers visited an ad’s website post-exposure, and a quarter considered the advertised product for purchase. Other popular actions included searching for more information both in-store and online (26%), “liking” or following a product or brand (25%) and clicking directly on the ad to learn more (23%). Read the rest at eMarketer.
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