More than 69% of consumers shopped on their phone or tablet at home, while 28% did their mobile shopping while waiting in line, 27% while at work, and 31% while in a store. When they’re using their devices, people are conducting price comparisons and looking for promotions or coupons (56%), reading reviews (42%), searching inventory (38%), scanning bar codes in stores (16%), and contacting the retailer or manufacturer (13%). Read the rest at Marketing Land.
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