TV ad spending growth rates in the US are outpacing the aggregate of all media, according to MarketingCharts analysis of figures provided by Kantar Media. This article examines: how TV ad spending has continued to grow in the US despite a nearly saturated audience; the segments that are growing most rapidly; why TV remains the prime medium for ad spending; and projected TV ad spending growth rates up to 2016. Read the rest at MarketingCharts.
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