EyeTrackShop examined where the visual focus falls on H&M bikini ads for men vs. women in these heatmaps.
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![Eye Tracking & Gender Differences For Bikini Ads [HEATMAP] Heatmap - Eye Tracking & Gender Differences For Bikini Ads](https://trends.e-strategyblog.com/wp-content/uploads/2012/08/men-spend-more-time-looking-at-the-woman-while-women-read-the-rest-of-the-ad.jpg)
![Eye Tracking & Gender Differences For Bikini Ads [HEATMAP] Heatmap - Eye Tracking & Gender Differences For Bikini Ads](http://static2.businessinsider.com/image/4fb27685eab8ea5e4f00000a-590/notice-how-the-men-are-not-looking-at-the-shoes-at-all.jpg)