Smart phone users who are familiar with mobile ads appear to be comfortable making a purchase or recommendation as a result of an ad, but many others still haven’t viewed a mobile ad, according to a survey from Hipcricket Inc.
Some 46% of surveyed smartphone owners have viewed a mobile ad; among them, 64% have completed at least one purchase as a result of doing so.
However, 74% of smart phone users say their favorite brands have not advertised to them via mobile. Read the rest at MarketingProfs.
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