Targeted messaging by gender earns mobile advertisers significant uplift in click-through rates (CTR), finds Adfonic in a July 2012 report covering Q2 activity on its network. For example, male targeting provides a 164% uplift for technology and telecom campaigns and a 149% lift for legal and CSR campaigns. Female targeting provides big lifts for both entertainment and media (+92%) and news and education (+54%) campaigns, while FMCG and retail campaigns benefit from gender-specific targeting to both male (46%) and female (22%) audiences. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.