The 2012 Fortune 500 Social CEO Index examines the social media habits of Fortune 500 CEOs, finding that 70% have no social media presence on the major social networking sites. For those who do have a social presence, 26% used LinkedIn, compared with just 20.15% of the US general public.
This infographic (via MarketingProfs) illustrates the findings and bolster a point I made in this week’s Weekly Numbers about CEOs Hating On Marketers:
“part of the problem is that executives may not appreciate the value of measurable online activity that may not fit within the neat traditional metrics with which they are accustomed.” Read the rest.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.