73% of consumers find choosing from several payment options appealing or extremely appealing when buying via digital channels, according to a July 2012 report by Capgemini. Their next-highest priority is the ability to access and update personal information (62%), followed by the online store remembering personal information and payment methods to speed up the shopping process (61%).
During the all-channel shopping journey, mobile payment applications trail in importance, with 43% finding the ability to use a mobile app to pay for in-store products rather than at a till or register at least appealing. Data from an IDC Financial Insights survey released in July found that among consumers who have made a mobile payment, the most popular methods are via an application at the point-of-sale (POS) and via mobile browser at the POS. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.