Marketers have a clear goal in mind when buying Facebook ads, according to new data released by AdAge in a survey of its subscribers. When asked their primary goal in Facebook advertising, 45.9% of respondents ranked building awareness and sentiment for their brand as their most important goal (1 on a 6-point scale). Driving traffic to their website trailed distantly as the second-most important goal, cited by 17.6% as their top objective. Building fans or likes was indicated by 12.1% to be their most important goal, closely followed by the 11.9% whose main objective is to stay in touch with their customers. Just 8.4% said that their primary goal in buying Facebook ads is to generate sales leads. Read the rest at MarketingCharts.
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