Although women make up the majority of Pinterest users – with estimates varying from 60% to 90% of the user base – it turns out that men report being more than twice as likely as women to have purchased a product or service after discovering it on the social network, per results of a Compete survey released in June 2012. 37% of male users responding to the survey said they have purchased a product or service after discovering it on Pinterest, compared to 17% of female users. Overall, one-quarter of the respondents had done so.
By comparison, a Reuters and Ipsos poll also released in June revealed that 1 in 5 American Facebook users say they have ever bought a product or service due to advertising or comments they saw on Facebook.
Both these results differ from recent SteelHouse survey data, which found that 59% of Pinterest users have purchased an item they saw on the site, compared to 33% of Facebook users who have bought an item they saw on their news feed or a friend’s wall. Read the rest at MarketingCharts.
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