Kony 2012 Video: Why It Went Viral

Tunheim has released a Kony 2012 infographic (below) and an accompanying blog post that discusses Three Things You Can Learn From the Kony 2012 Video.

I was most impressed with the way they framed the video. At the beginning of the video you are shown how we share information these days through social media, thereby modeling the behavior they want you to take with the call to action at the end of the video. Found at YouTube from invisiblechildreninc.

The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.