Search Behavior During Breaking News

Haiti Earthquake

I often use this example for my presentations on how people react to the news.

I think by understanding search behavior you can better plan your overall search engine optimization efforts, but you can also anticipate and take advantage of surges in search as a result of breaking news.

The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.