Though this is a 2005 UC Berkley lecture by Dr. Marti Hearst, most of the lecture is entirely relevant and up-to-date today because search technology has not fundamentally changed since then. The lecture is entitled Search Engines: Technology, Society, and Business:
Posted in Conferences & Events, Search Engine Marketing
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.