Super Bowl Search Activity

I turn again to our faithful friend to take a look at the search engine queries people perform surrounding on the planet, the .

The Day Before The Super Bowl

On , the day before , people are more interested in the weather than the game. And I don’t mean the weather at the game; they are interested in a certain groundhog named Punxsutawney Phil. Four of the top 10 searches on that day are devoted to the rodent.

You have to scroll down to the 14th most popular search phrase before you find one related to football. Searches for reveal an interest in the Washington Redskins wide receiver who was inducted into the Pro Football Hall of Fame that day. Only 13 of the 100 most popular searches that day had to do with football, and of those 13 only 5 are related to the big game (, , , , and ).

All the other football searches had to do with the Hall of Fame or this year’s inductees:

The day before the Super Bowl, then, people are researching the Hall of Fame inductees and preparing for Super Bowl Sunday.

Super Bowl Sunday Searches

By contrast, , Super Bowl Sunday, the top 100 searches are nearly all related to the game; there were either football related searches or searches for personalities, ads, or events having to do with the Super Bowl.

I laughed out loud when I saw the most popular search () because that was the first thing that popped into my head when he took the stage for the halftime show.

Of the top 100, only four searches were not related to the game:

  • – who was to appear in the episode of House that followed the game,
  • – some guy who married an American Idol contestant
  • – the famed WWII correspondent whose death photos had recently been published
  • – the Kennedy family figure who recently endorsed Barack Obama

Demonstrating just how much of a cultural event the Super Bowl has become, none of the top 10 searches are related to the actual game. Very few of the top 100 queries, in fact, are about the game itself.

Most of the queries are for personalities appearing at the event ( & ) or for Super Bowl ads.

Super Bowl Monday Searches

The day after the Super Bowl, people turn their attention elsewhere. As of 10:30 p.m. CST , there are only eight Super Bowl related queries in the top 100. A Super Bowl related search does not occur until number 20, with . The rest were:

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