The Evolution Of A Viral Video

In 2005, Sony ran a television ad campaign for their that used bright colored superballs bouncing through the streets of San Francisco, filmed by director Nicolai Fuglsig, and set to ‘s song Heartbeats. It is a sight to behold:

The incredible piece took on a life of it’s own online and inspired mashups like this one that uses the Battlefield 2 video game:

And a take-off commercial for Tango Clear:

To, finally, (don’t artists pride themselves on their originality? Just asking.):

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