An Open Letter To – Where Is It?

Dear :

I’ve been watching your most recent television ads that show off your blended search results by demonstrating a search for "" and felt compelled to write a blog post about the commercial.

First, of course, I had to try out your demonstration search. So I typed "eagles" and out popped some search suggestions from the search box but as I continued to type and my search filled out to "eagles 0f"…, you no longer had any suggestions for me: Search Suggest - eagles of death metal - 10/07/07

Really?!? No suggestions, even though you’re currently running an ad using "eagles of death metal" as a demonstration search? Couldn’t you have reasonably expected that people would conduct that search as a result of your TV commercial?

I admit but this time I was planning on writing about your new ad and that you too are offering .  So I went to and searched for the new ad but all I got were old TV spots. I widened my search by doing the same at . No luck. I tried and and and . Still no luck.

Then I had the belatedly brilliant idea of searching you, Surely you would be able to find the video for your own TV commercials. Not so much: TV Commercial Search - 10/07/07

Not only did you not find for me, you found none of your TV ads at all, at least .

It’s not that I don’t like you, I’m just disappointed in you, You told me how great you are at finding stuff, but you can’t even find stuff in your own backyard.

There are a zillion people smarter than I who can help you improve your algorithm but I could lend you a hand on the side of things.

Give me a call.

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The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.