Advertising Techniques: 12 Categories

12 Categories Of Advertising Techniques

Slate‘s Seth Stevenson explains the 12 master advertising formats as articulated in 1978 by Leo Burnett‘s Donald Gunn. These techniques still hold true today and in the YouTube age, are just as relevant.

The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.