To best achieve social objectives, the greatest percentage of respondents cited creating articles and blog post content. These tactics fall directly in line with driving the goal of customer engagement. Other forms of content creation also ranked high, including research and whitepapers for B2Bs, and video and audio for both types of companies.
B2Cs found advertising on social networks to be a much more effective strategy than B2Bs did. Read the rest at eMarketer.
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