Motorola Mobility has released its “Fourth Annual Media Engagement Barometer,” containing some interesting statistics on TV and DVR usage. As noted by Nielsen, DVR usage has increased in recent years, leading networks to push for C7 ratings – and the Motorola study indeed finds that more than one-third of weekly TV viewing by Americans is recorded content, 17% higher than the 17-country average (34% vs. 29%). But, interestingly, of that recorded content, 41% is never watched, according to the study.
The global average for DVR storage wastage is 36%.
The study also reveals that soaps and dramas (36%) rank as Americans’ top type of recorded content, followed by entertainment (34%) and movies (33%). That’s not terribly surprising, given that consumers generally will want to watch live content such as sports as it happens. In fact, the most popular reason given for recording content is because there is other content airing at the same time, which the viewer would prefer to watch live (81%). But, about three-quarters record to skip advertisements on commercial channels, which represents quite the head-ache for networks. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.