Marketers need to spend more time understanding not just the degree that consumers shop on different devices, but what specific areas of content are most relevant/useful on a smart phone versus desktop. For example, 45% of consumers who use their mobile devices to shop report using the device to compare prices. In some industries, it might be that mobile’s role is not unique or as important to their digital strategy. Read the rest at Compete.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.