Even on smart phones, there is more than one kind of mobile video viewer. A separate study conducted by Nielsen found that in 2012, US mobile viewers watched via both mobile apps and the mobile web: 72% said they’d watched video by either method. Downloading clips directly to the smart phone was a less popular option, although 42% said they’d done it. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.