Asked where the most significant gaps are in talent on the client-side with respect to digital marketing, 80% of agencies and production companies pointed to user experience (UX) as a major (45%) or minor (35%) talent gap, per results from a Society of Digital Agencies (SoDA) survey conducted by Econsultancy. Many also reported that clients have skill gaps in analytics (79%), social (78%), and technology (76%).
Client marketers appear to be faring relatively better in executive management and content, according to respondents, with 28% and 25% respectively saying marketers display no skills gap in those areas at all. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.