As more mobile users convert to smartphones, mobile gaming is likely to continue to increase among American consumers. eMarketer estimates that this year there will be 121.3 million mobile gamers in the US, accounting for 49% of all mobile users. By 2016, eMarketer projects that number will increase to 174 million, or 67% of mobile users.
The Arbitron study also highlighted the importance of gaming to smartphone users overall. It found that smartphone users across all major platforms averaged 594.1 minutes per month gaming—significantly more time than they spent with any other phone function, be it texting, social networking or making phone calls. Read the rest at eMarketer.
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