Photo-sharing smartphone app Instagram may have created a bit of controversy last year when it made changes to its privacy policy, but that doesn’t appear to have slowed brand and consumer uptake of the service. According to findings from social media measurement and analytics company Simply Measured, adoption by the Top 100 brands (based on Interbrand’s rankings) rose five percentage points (54% to 59%) from November 2012 to February 2013. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.