Twenty-four of the 57 brands L2 Think Tank analyzed for the study owned more than 50% of their first-page search results. That brands would own their own keywords may seem like a given, but there is fierce competition for those results, and hotel brands are more successful in dominating search results for their own brands than their counterparts in any other retail category. Only specialty retail and beauty brands owned more than one-third of their first-page organic search results. Read the rest at eMarketer.
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