Global Industry Analysts predicts the global male grooming products industry will generate $33 billion in revenue by 2015. Consumer market researcher Euromonitor estimates that the men’s grooming category in the US will reach $5.8 billion by 2016, with the men’s toiletries category—which includes bath and shower, haircare and skincare products—expected to see 10% growth from its 2012 sales tally. Read the rest at eMarketer.
Posted in Consumer Behavior, Demographics
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