Cable TV cord-cutting plays a likely role in consumers’ decreased interest in cable TV news and growing viewership and reading of online news. Additionally, mobile news snacking has affected the way consumers get their news. According to September research on mobile news consumption by mobile ad network Mojiva, 42% of US smartphone owners and 40% of tablet owners considered their laptop or desktop computers their primary news source. The Mojiva data suggests that mobile device owners consume news more often through digital means than they do via cable or network TV. Read the rest at eMarketer.
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