And these younger consumers aren’t shying away from more expensive mobile devices. Generation Y is the only generation more likely to own an iPhone than any other handset; in all other age categories, Samsung either led or tied with Apple. LG, the third most popular mobile phone manufacturer, was particularly favored by older users, but was less popular with Generation Y than with any other age cohort. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.