The most popular motivation for those sharing products on social media was users’ desire to share their personal tastes with their networks, cited by 38% of respondents. That was followed by a desire to share a product or experience that made a user happy (35%) and then by receipt of a discount or reward (30%). Interestingly, users were less interested in any remuneration they might receive from a brand than they were in personal expression when sharing products. Read the rest at eMarketer.
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