China narrowly beats out Brazil as the developing market with the most near-term potential in the e-commerce sector, according to a study released in June 2012 by A.T. Kearney. Constructing its e-commerce index based on 18 infrastructure, regulatory, and retail-specific variables, the study finds China (78) and Brazil (77) to be the clear leaders, ahead of Russia (60) and Chile (59). Mexico and the United Arab Emirates (UAE) are tied for the 5th spot with an index score of 50, slightly ahead of Malaysia (48). Rounding out the top 10 are Uruguay (45), Turkey (43), and Oman (41). Read the rest at MarketingCharts.
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