![How Frequently People Use Emojis [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2016/05/184985.gif "Chart - How Frequently People Use Emojis")
Emoji engagement was lower on Facebook. For example, in Q4 2015, 28% of top brands worldwide used an emoji in their Facebook posts. Fast-forward to Q4 2015 and 40% of brands used an emoji in a Facebook post.
Brands aren’t the only ones that are taken with emojis, internet users are as well. February 2015 research from AYTM Market Research revealed that 48.9% of US adult internet users had used emojis on social media or in text messages. Among this group, three-quarters used these often (14.0%) or sometimes (22.7%). Read the rest at eMarketer.
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