![US Omni-Channel Shopping Activity By Category, October 2014 [CHART]](https://www.marketingcharts.com/wp-content/uploads/2014/10/GfK-US-Omni-Channel-Shopping-Activity-by-Category-Oct2014.png "Chart - US Omni-Channel Shopping Activity By Category")
On average, 44% of US shoppers combine online and in-person shopping activities (“omni-channel shopping”) across 15 product and service categories, reports GfK in a recent study. Omni-channel shopping is most popular for consumer electronics (65%), apparel (64%) and toys (63%), while being least common in categories such as restaurant meals (20%), cleaning (21%), and food and beverage (22%). Compared to last year’s results, the biggest percentage point increases in omni-channel shopping were observed for the home improvement (+19% points) and auto (+14% points) categories. Source: GfK
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